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    Jane Lovell.

AgLife: New era of leadership

Wimmera-Mallee farmers and producers can expect to see a fresh face at the helm of peak farming representative body Victorian Famers Federation. 

Jane Lovell will join a new era of leadership in the organisation from mid-February when she is inaugurated as the new chief executive. 

Ms Lovell said she was determined to use her leadership position to highlight the critical need to promote agriculture as a key industry supporting the Australian economy. 

“We have some real challenges ahead to promote and secure the critical role farming has in our communities and for our state,” she said. 



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“I look forward to getting out and connecting with our members to better understand their priorities and concerns, and to working with the VFF team to provide a strong, united voice for Victorian farmers.” 

Federation president Emma Germano, who was elected late last year, said Ms Lovell would join the VFF with significant experience after working in several leadership positions in representative organisations such as Seafood Industry Australia. 

“Jane will bring a wealth of experience and enthusiasm to the role and I look forward to working with her in continuing to move the VFF forward,” she said. 

“This external appointment will help to ensure the VFF is a contemporary organisation that represents today’s Victorian farming sector.”

The entire January 27, 2021 edition of The Weekly Advertiser is available online. READ IT HERE!

The entire January 27, 2021 edition of AgLife is available online. READ IT HERE!