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    TIME TO TALK SHOP: Wimmera Mallee Ag’s Adam Jackman, Jim Reynen and Peter Hobbs will be on hand to assist clients with ‘hands-on’ machinery demonstrations. Picture: PAUL CARRACHER

AgLife: Wimmera Mallee Ag team ready for digital showcase

An agriculture showcase will provide business Wimmera Mallee Ag with a major marketing opportunity to offer farmers a hands-on come-and-try experience. 

The Horsham-based team will join industry experts on March 4 to present machinery demonstrations to farmers.

The concept is designed to provide farmers with a ‘field-days experience’ in one location.

The demonstrations tie in with The Weekly Advertiser’s AgLife Digital event, designed to ‘virtually’ replicate what visitors to Wimmera Machinery Field Days have come to expect.

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Field days officials cancelled this year’s event due to the COVID-19 pandemic. 

Wimmera Mallee Ag’s full-day event will feature five company representatives on site including HARDI Australia, Walker and Bobcat Mowers, Tillage Tools Australia, Grainline and Gulf Western Oil.

Store manager Jodie Eagle said representatives would work with clients to take advantage of their product and machinery expertise and provide farmers with a first-hand experience.  

“What better way to experience a product or machine than to drive or operate it alongside its experts?” she said.

“Talk shop, talk timelines, talk operations, talk technology, talk the right fit for you.

“This event will attract clients who are genuinely interested in talking to the reps. 

“It won’t be quite as busy as the machinery field days, which will allow us to provide our customers with a more personalised experience.”

Ms Eagle said the pre-sowing showcase came at a great time for farmers, businesses and individuals who were looking for a product or machine. 

These might include everything from self-propelled boom sprays to small spray units, firefighting tanks to slashers and mowers, grain feed-out trailers and grain-handling or assessing products.

Ms Eagle said the Wimmera Mallee Ag team would be in store for all its normal services, spare part and accessories needs or just a general face-to-face catch up.

“I think people need to get together and support each other,” she said.

“This event will provide a bit of an opportunity to socialise, which most of us have missed out on during the pandemic.” 

Wimmera Mallee Ag will also offer exclusive event specials to clients on Grainline Poly Products and Gulf Western Oils and the opportunity to win a Kärcher vacuum valued at $1000.

Ms Eagle said morning tea and lunch would be available on the day. 

The in-store event will be between 9am and 5pm at Wimmera Mallee Ag headquarters at 8 Hamilton Road.

Ms Eagle said people could find out more by calling the team on 53 826 103, emailing or by visiting website

• People can visit for more information about the week.

The entire February 24, 2021 edition of The Weekly Advertiser is available online. READ IT HERE!

The entire February 24, 2021 edition of AgLife is available online. READ IT HERE!