Image Upload

File size must be less than 2Mb

You must have online publishing permission or full ownership of this image

File types (jpg, png, gif)

  • Hero image
    The Great Victorian Bike Ride will visit the Wimmera in November.

Bike ride gives opportunity to promote region


Community groups keen to make the most of the Great Victorian Bike Ride travelling through the Wimmera later this year can register events or promotions with Grampians Tourism.

Grampians Tourism chief executive Marc Sleeman said the event’s visit to the region provided unique opportunities for regional communities.

He said the nine-day ride, likely to attract between 3000 and 4000 cyclists and generate $1-million for the region, gave communities from the southern Mallee to the Grampians a chance to promote their towns and projects.

Article continues below

“Groups might like to organise fundraisers, town promotions or other events to showcase the uniqueness of their localities,” he said.

“The ride represents a rare opportunity for people to showcase their communities and to meet and greet visitors.

“If people get in touch with Grampians Tourism we can pass on details to Bicycle Victoria and ride organisers.”

This year’s Great Victorian Bike Ride will feature a 532-kilometre route from Rainbow to Great Western. 

Figures suggest visiting cyclists and their supporters will generate $100,000 in the region for each of the nine days it takes to complete the ride.

Horsham and Ararat rural city and Northern Grampians, Southern Grampians and Hindmarsh shire councils have joined forces to bring the event to the region. 

The annual Bicycle Victoria ride is easily one of the biggest cycling tours on the Victorian events calendar.

The ride route, after starting at Rainbow, will head south to Horsham, swing out to loop in Natimuk and Mt Arapiles before heading to the south-east and the Grampians towns of Halls Gap, Dunkeld and Pomonal, before finishing at Great Western.

The ride will tap into a variety of landmark attractions and work in with a Grampians Way project, which involves a ‘step-off, step-on’ circumnavigating trail around Grampians National Park.

People keen to promote events, attractions, features or projects planned along the route can post details on website

The entire February 5, 2020 edition of The Weekly Advertiser is available online. READ IT HERE!