Showcasing Wimmera and southern Mallee produce is the aim of a new festive-season project for the region.

Wimmera Development Association is co-ordinating A Taste of the Wimmera promotion, which involves at least 10 producers providing oils and dressings, salts, coffee beans, preserves and honey and pulse products for gift boxes.

Project manager Vernetta Taylor said the idea was not for profit and ‘simply a way to celebrate and give people a chance to sample what the region has to offer’.

“Because they are mystery boxes, you won’t know what you’re sampling until they are gifted or unboxed at home,” she said.

“The response from producers has been extremely positive – people are so excited to showcase their products to the region in this way.” 

AXIS Worx will pack the gift boxes, which will be available at  Horsham and Grampians Visitor Information Centre, at Horsham Town Hall, from December 1.

“Wimmera Development Association has made a commitment to support Wimmera food producers through its Seeds of Growth program, supporting people with existing or budding ideas and maximising the potential of their produce,” Mrs Taylor said.

“As part of that, we wanted to offer an opportunity for food producers in the region to showcase their products so the community can be more aware of the amazing and diverse range of products made locally. 

“What better time than Christmas to offer a gift – particularly for that hard-to-buy-for person – that gives people a ‘taste’ of the Wimmera.”

The entire November 25, 2020 edition of The Weekly Advertiser is available online. READ IT HERE!

The entire November 25, 2020 edition of AgLife is available online. READ IT HERE!