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AgLife: New opportunity as Emmetts expands into construction

Wimmera agricultural machinery dealer and business success story Emmetts has continued to expand, this time into the construction industry.

The company, with historic headquarters in Rupanyup and now with branches across Victoria and interstate, has, similar to many agricultural-based firms, strongly pushed through COVID-19 limitations.

Emmetts is now offering John Deere Compact Construction Equipment, CCE, which includes a range from skid steers and compact track loaders to mini excavators.

Company leaders are confident adding a CCE range to its suite of products will meet the needs of construction businesses, landscapers, pool installers and plumbers, as well as primary producers.

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Paul Rowe of Emmetts Warracknabeal said he looked forward to the opportunity of selling products to district construction businesses as well as being a supplier of the service and parts options.

“Most of the suppliers of compact construction equipment are in the capital cities or larger regional centres,” he said. 

“This should save customers travel and downtime.”

Emmetts group marketing and strategy manager Avril Hogan said having this equipment allowed the company to reach out to an industry it had not traditionally been heavily involved with.

“Now councils, plumbers, pool contractors and electricians have new options for locally supplied equipment,” she said.

“We all know the importance of uptime in keeping parts in stock locally and for customers to know there are local mechanics available if there is a breakdown, or to provide regular maintenance.”

Ms Hogan said an interesting observation in providing the new range was the amount of interest from regional areas across South Australia as well as western Victoria.

“What we had not expected was how many regional people buy out of Melbourne or Bendigo and Ballarat, and are excited to provide a local option,” she said.

Emmetts taps into 60 years of experience and maintains its traditional catch-cry to ‘keep farmers farming’.  

The entire June 24, 2020 edition of The Weekly Advertiser is available online. READ IT HERE!

The entire June 24, 2020 edition of AgLife is available online. READ IT HERE!