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    GROWTH: From left, O’Connors Horsham branch manager Heath Martin, service manager Simon Adams and parts interpreter Dan Murray celebrate the company’s expansion to Ballarat and St Arnaud. Picture: RACHEL DECKERT

AgLife: Family business O'Connors expands

A Wimmera family-owned farm machinery dealership will continue to strengthen its position in the agricultural industry, expanding its operation further into central and western Victoria.

O’Connors – Australia and New Zealand’s largest Case IH dealer – has purchased sites in Ballarat and St Arnaud from machinery dealership Agrimac, expanding the company’s footprint from 10 to 12 locations.

The business has branches across three states, including in three Wimmera-Mallee locations, at Birchip, Warracknabeal and Horsham. The company originated in Birchip in 1964.

Company leaders are confident the purchase cements O’Connors’ place as an industry leader and one of the largest Case IH dealerships in Australia. 



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Chief executive Gareth Webb said the business had been looking for opportunities for further growth following its successful expansion into New South Wales’ Central West region in 2018-2019.

He said the Agrimac locations in Ballarat and St Arnaud presented a perfect fit.

“O’Connors is a family business built upon great customer relationships, commitment to service, knowledge of the industry and 57 years of experience,” he said.

“The acquisition of the Agrimac Case IH dealerships is a great opportunity to extend our footprint into a diverse agricultural region, combining our experience with the knowledge that is already in the Ballarat and St Arnaud business. 

“O’Connors is looking forward to the challenge of entering a new market and we are excited to be able to bring the region the strength and customer benefits a larger dealership network provides.” 

O’Connors expects the Agrimac deal will be completed in early June. 

Agrimac dealer principal Hugh McEachern said the company would continue to operate its Warrnambool and Hamilton branches.
“For 57 years O’Connors has built a reputation for delivering exceptional support to customers, with unrivalled expertise and with parts and service departments backed by our extensive branch network,” he said.

“We’re looking forward to bringing these benefits to our new customers and ensuring uninterrupted support during the transition.” 

The entire April 28, 2021 edition of The Weekly Advertiser and AgLife is available online. READ IT HERE!