Ararat listeners are enjoying ‘crystal clear’ radio signal. 

The ACE Radio Network transitioned its 3WM AM station to FM frequency on Friday afternoon. 

The Morning Rush, Neil Mitchell, Country Today, the Coodabeen Champions, Sportsday, AFL Nation, The Shirtfront, Local Football Live and all regular programming is now available via 96.1FM. 

A weekend of celebrations followed ‘the switch’.

The Coodabeen Champions broadcast their weekly show at Ararat RSL on Friday afternoon. The Shirtfront broadcast its Saturday morning show from Ararat Town Hall, leading into the 150-year celebration of Ararat Football and Netball Club. 

ACE Radio Network content director Adam Roche was broadcasting his show, ‘Adam in the Afternoons’, when ‘the switch’ occurred. 

“We’ve already received a large amount of feedback about the quality of the signal. It now means all your favourite programs on the regular schedule can be heard – crystal clear –  across the Ararat district,” he said. 

“It will make a massive difference to the listener experience.” 

Mr Roche said the Ararat switch was the first step in rolling out the 3WM heritage station to FM frequency across the region. 

General manager Brendan O’Loughlin said ‘the switch’ had been a long time coming. 

“From a technical and licensing point of view, and in terms of infrastructure, there’s been work in progress for well over three years – largely led by engineer Ray Baker,” he said. 

Listeners in other areas can continue to tune into 1089 3WM.

The entire August 17, 2022 edition of The Weekly Advertiser is available online. READ IT HERE!