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30 October 2019
By DEAN LAWSON
Wimmera development leaders are urging communities to embrace a spring festival season and use major events as levers to sell the region.
Wimmera Development Association executive director Chris Sounness said it was important to never underestimate the value of community festivals, events and celebrations.
He said major events represented a significant part of the regional development picture and the diversity on offer reflected high levels of community health and vibrancy.
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“Communities working on events that encourage people to get out and about and have different experiences is one of the great aspects of our part of the world,” he said.
“It tells us about local volunteers who are passionate about their communities being willing to create vibrancy for all to enjoy.
“The reality is that this community desire and effort to put on all these events represents the great unsung hero of regional development.
“They provide opportunities to invite friends, relatives and the general public from outside the region to come and have a look at what we have to offer. They are also great times for people who might have left the region to come back to their home districts to get a reminder of what it was like here.
“The great thing about having so many attractions is the diversity involved. There is always something that will fit visitors’ taste.”
This weekend in particular provides an enormous variety of significant events likely to appeal to a broad cross-section of people.
Ararat’s Golden Gateway Festival last weekend not only swung the door open to the broader region, but launched its festival calendar.
And an events compass is pointing in all sorts of directions.
People keen to explore the region’s artistic edge have the opportunity at the three-day Nati Frinj Biennale in Natimuk, while at the same time at Nhill enthusiasts are preparing to get their fill of all things aviation at Nhill Airshow.
Both events have massive programs and are likely to attract thousands of visitors.
To the west, a large angling fraternity will concentrate its efforts at the third Edenhope Fishing Competition.
Mr Sounness agreed this weekend was a clear example of event diversity.
“The Nati Frinj and its eclectic nature is a prime example of the diversity, and the Nhill Air Show is the result of considerable community effort,” he said.
“This festival fever has stretched from Ararat to right across the region and we’re only in the early stages.
“We have more community events at Lake Charlegrark near Goroke, Dimboola, Horsham, Stawell and Warracknabeal and so on – all to come.
“We’re spoilt for choice and it’s incredible.”
The entire October 30, 2019 edition of The Weekly Advertiser is available online. READ IT HERE!
The entire October 30, 2019 edition of AgLife is available online. READ IT HERE!