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09 June 2021
A significant reduction in tourism in the Wimmera due to Melbourne’s extended lockdown has prompted industry leaders to launch a new online resource to support businesses.
Grampians Tourism has launched an online portal showing accommodation availability in the region to encourage visitation while Melbourne remains in a circuit-breaker lockdown.
Chief executive Marc Sleeman said the online portal listed all accommodation providers who had availability and were eager to welcome visitors to the Grampians.
The website aims to streamline the booking process.
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“We are hoping our regional neighbours will show their support for the local businesses and embrace everything the Grampians has to offer,” Mr Sleeman said.
“With the whole region theirs to explore, there’s no better time to visit.” Mr Sleeman said loss of Melbourne visitors over the Queen’s Birthday long weekend was a ‘huge blow’ for tourism operators who had already endured a devastating year of business in 2020.
“Tourism operators throughout the Grampians were prepping for a big weekend over the Queen’s Birthday with the region fully booked, so it is dreadful to see them once again being rocked by the impacts of COVID-19,” he said.
Mr Sleeman highlighted breathtaking scenery, outdoor adventures, cultural sites and some of the state’s most celebrated food and wine as the Grampians’ biggest drawcard attractions.
He stressed after a week confined to their homes, the fresh air, lush greenery and wide-open spaces found in the Grampians would be the perfect lockdown antidote for regional Victorians.
Accommodation options in the new online portal are also wide-ranging to suit all preferences and budgets, including luxury accommodation, family holiday parks and cabins and unique camping and glamping experiences.
People can visit www.visitgrampians.com.au/stay for a full list of accommodation providers.
More information about the Grampians region is available online at visitgrampians.com.au.
The entire June 9, 2021 edition of The Weekly Advertiser is available online. READ IT HERE!