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    THINK LOCAL! Rosie Schefe from Jacob’s Well and The Weekly Advertiser account manager Tristan Cameron spread some Christmas cheer. Picture: PAUL CARRACHER

The benefits of shopping locally

It is with great delight that The Weekly Advertiser team can present our Christmas catalogue to our valued readers.

And the message from our broad distribution footprint, which includes a vast area of western Victoria, is that readers want to be able to shop and access products from their home-town or regional localities.

‘Shopping locally’ works in well with the direction of The Weekly Advertiser and its partner radio stations 3WM and MIXX FM, which champions this philosophy.

International online and metropolitan shopping opportunities are a constant temptation, but the reality remains that neither can provide the level of personalised service available from our own businesses.

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Horsham, Ararat and Stawell, along with towns such as Nhill, Warracknabeal, Murtoa, Kaniva and Edenhope are buzzing with business activity, especially in the lead-up to Christmas.

In-depth local knowledge means business staff have wonderful insight into what shoppers in our region are after.

Our Christmas catalogue features many businesses which collectively represent a potential shopping bonanza – not only for residents of the region, but visitors as well.

In continuing The BIG Christmas Catalogue, now in its third year, we were determined to make it a personal experience and as a result there are dedicated opportunities in the publication for readers to make shopping wish-lists or pinpoint items of desire.

What has been an obvious part of our research and analysis is that in the Wimmera, Grampians fringe and Mallee we often have all we need when it comes to Christmas shopping.

And prices are usually more than often competitive and of course come with the confidence generated with better follow-up services than are available online.

 Happy shopping!

Editor Dean Lawson.