“Developing the Discover Northern Grampians – DNG – brand involved a comprehensive process that took almost two years from planning to implementation.
“I would like to congratulate everyone involved for their vision, collaboration and hard work, that has not only resulted in the DNG brand’s creation, but its ongoing success.”
Mr McAlister said DNG was designed to appreciate, celebrate and build upon the municipality’s unique tourism value, so visitors were sustainably dispersed and increased their length of stay.
“The brand also includes the current community and future community as audiences, to ensure Northern Grampians residents know this destination brand exists to improve their lives by strengthening the visitor economy,” he said.
Mr McAlister said the council’s economic development team developed a distinctive DNG brand separate from the organisation’s corporate brand to ensure clear communication with the right audiences
“Collaborating closely with the local communities, industry stakeholders and regional tourism partner Grampians Wimmera Mallee Tourism, we gathered insights to develop the value propositions and the compelling brand story,” he said.
“Any potential audience should have a smooth and clear experience when learning about Northern Grampians towns in the context of the broader region.”
Mr McAlister said the brand emphasised and represented people who ‘live, work, invest and love’ the region.
He said the brand was rolled out through a website and digital presence; social media; events partnership and promotion; outdoor signs and printed materials; special projects; and billboards and digital assets.
People can follow Discover Northern Grampians on Facebook, Instagram or YouTube for updates about events and tourism assets in the shire.
The entire October 30, 2024 edition of The Weekly Advertiser is available online. READ IT HERE!
The entire October, 30, 2024 edition of AgLife is available online. READ IT HERE!