Promotion of the Wimmera, Mallee and Grampians region as a tourist destination was the focus of ACE Radio’s two breakfast radio programs on Friday.

Presenters Sean and Monkey from 1089 3WM’s The Morning Rush, and Gabi and Dan, hosts of MIXX FM’s The Morning Crew, toured the region as part of a promotion for Grampians Wimmera Mallee Tourism.

Both programs interviewed the region’s tourist providers and encouraged listeners across Victoria to visit the Grampians, Wimmera and Mallee regions for holidays and weekend getaways.

The 3WM team visited Murtoa, Warracknabeal, Birchip and Sea Lake on Thursday, stopping at various tourist sites before broadcasting live from Lake Lascelles at Hopetoun on Friday.

The MIXX FM breakfast team broadcasted live from Dimboola on Friday morning, following a quick tour of Edenhope, Kaniva, Nhill and Jeparit on Thursday.

The outside broadcasts and tours were organised by Grampians Wimmera Mallee Tourism in conjunction with Yarriambiack, Hindmarsh and West Wimmera shire councils, and gave the radio program presenters an opportunity to visit unique sites such as the Murtoa Stick Shed, Lake Tyrell at Sea Lake, silo artwork and Nhill Aviation Heritage Centre.

Brendan O’Loughlin, general manager of 3WM, MIXX FM and The Weekly Advertiser, said it was great to see the public turn out and support the outside broadcasts at Dimboola and Hopetoun.

“The opportunity arose to take both our breakfast teams on the road and support the work of the newly-formed Grampians Wimmera Mallee Tourism, which now also fits perfectly with our footprint and coverage of 3WM, MIXX FM and The Weekly Advertiser,” he said.

Sales manager Mark Sulic said the ACE Radio staff had a great time on the road, meeting plenty of people along the way.

“Hopefully we’ve exposed some secrets and hidden gems of the region that even people living in our communities may not have been aware of, and will go and explore,” he said.

The entire June 12, 2024 edition of The Weekly Advertiser is available online. READ IT HERE!